What is Green-washing?

December 13, 2018




green·wash/ˈɡrēnwôSH,ˈɡrēnwäSH/
nounnoun: greenwashingdisinformation disseminated by an organization so as to present an environmentally responsible public image.


So what does this mean? Why should you care? 

This is simply when a company says things to make you believe that they are clean, green, or safe brands. Words commonly associated with green-washing includes: eco, organic, 100% natural, bio... and many many more. They love to use green labeling, pictures of plants and florals and so forth. 

 Now this isn't to say that some of the companies that use this language aren't truthful. However, many many companies are not. Cosmetics being one of the largest ones that will use these words! And some really super popular MLM's utilize this but if you truthfully look into their products, you will see it is not what they claim to be. 

So how can you be sure you aren't getting green-washed? It's simple....look at the ingredients involved. 

My personal favorite ingredient to look for is "Fragrance". Such a simple word, that can have so many horrors involved in it. 

According to the American Academy of Dermatology(AAD), fragrance is the biggest cause of cosmetic contact dermatitis. It's up there with nickel and poison ivy. Now, forgive me if I'm wrong..but don't we normally avoid poison ivy??


I know right now, you're probably thinking.... but it's just a smell. Yeah well so is second hand smoke for the most part, but yet we know for a fact that it can have serious negative consequences on your health. The effects of either can linger for hours after the initial use. (Side note here: yes, I'm also talking about the smelly good things from whatever place. I'm speaking about the perfumes we even spray on our bodies, and I'm most certainly speaking of the ingredient 'fragrance' on a cosmetic and skincare!)



Fragrance can be found on a full range of products: detergents, soaps, cleaners, candles, and , of course, cosmetics. I know, I know.....they smell so good. However, part of their job is to actually hide the harsh smells of the chemicals of the other ingredients used. For fun, go grab something "unscented" and look at the ingredients. Does it have "fragrance" listed? It's funny they have to have something to fragrant that "non-scent". 

However, we can get more into a whole different post when it comes to that.


Be careful of what your using. Don't always sit and listen to teat beautiful labeling claiming "cruelty free", "paraben free", or anything else. Do you research ladies! I've gotten to the point now, that if I turn it over and see the word "fragrance"....nope, I just put it back.  However, recently I wrote a post about other ingredients you should avoid.  I also downloaded the EWG app, it's free and super easy to use! Just scan the products and see the rating.










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